The sheer fact it’s mainstream, though, means it must offer two crucial elements missing from the world of the blogs. They are balance and fact.
The last sentence is slightly ambiguous. If it were phrased to mean that mainstream media was balanced and factual then you have something to test and a starting point for debate. Being balanced and factual are ideals. There are many ways to view complex issues. People who share similar assumptions about the world will tend to agree on what constitutes a fact on topics of interest to them. People with different sets of assumptions about the same topic may agree that there are other facts that better describe a given situation.
The last sentence reads more like a defensive assertion of authority: “They are balance and fact.” He seems to be bemoaning the fact that bloggers don’t always accept the grab bag of asssumptions about the world that the mainstream media defines as being balanced and factual. Given that we can all agree that balance and fact are as Good as fairyfloss and candy.
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